Website Conversion Rate Boosters
Sunday, October 31st, 2010Landing pages have become a critical tool when it comes to online success. Without a properly targeted landing page it is almost impossible to get the results you want from your audience. More often than not your landing page will need a good bit of testing and tweaking in order to perfect. Given below are 3 useful landing page optimization tips to help you get better response from your page.
Perhaps the most important thing is that your page must be easy to load. Avoid heavy duty graphics that cause the page to load more slowly. It’s a big turn off to reach a page that’s taking too much time load. Your landing page should have minimal graphics that don’t interfere with the main purpose of your landing, which is to get conversions. Make a point of limiting the amount of code, photos, and other items that could lengthen load time. Invest your attention towards creating effective copy for your page instead. When you have to use the headline, don’t use a graphic for it but use text. Invest time and energy towards creating a more agile landing page whenever that is possible. You don’t want visitors to leave your page because it takes too long to load.
If you can’t use video on your landing page, consider using audio. This is a powerful tool for making your visitors feel welcome and wanted. You can let your visitors know about the offer in your audio and why they should take it up. Use this as an opportunity to speak to your audience in a personal way and let them know about what you have to offer and why it’s relevant to them. Keep it short and sweet, less than two minutes, for a better impact. You can take advantage of your audio message to impart a sense of urgency and curiosity in your audience. For example, if you want them to enter their email address and subscribe to your newsletter, then ask them to do just that and clearly explain the action they need to take.
Model of a good website landing page: limewire downloaden
Lastly, make time to test the different elements of your landing page constantly to determine which are more effective. The way you test your landing page and the changes you make based on your results will ultimately determine the success of your landing page. One element that must be tested is the headline. Test by rotating three or four different headlines and rating which one offers the most conversions. This is how you slowly increase your page’s conversion rate and boost your returns. Apply all these tips in order to see slow and steady growth in your business. Apply these principles often for a better and better response.










